Over the last couple of weeks I came across some pretty swell new Social Media tools. One of which is Ad.ly – I think the best way to describe it is to take the word-smithing right from the page:

What is Ad.ly?

Ad.ly is an in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands.

Ad.ly for Advertisers

Ad.ly is an in-stream advertising platform that matches top-tier brands with top-tier Twitter publishers. Twitter is a global phenomenon and one of the fastest-growing sites, with over 52 million users in the U.S. alone. Ad.ly enables advertisers to reach the highly sought-after Twitter audience by connecting brands with the most influential people in the community.

Ad.ly for Publishers

Ad.ly enables Twitter publishers to make money from the content they produce on Twitter by sending one tweet every day from advertisers that they approve. In order to ensure authenticity, every Ad.ly tweet is explicitly approved by the Twitter publisher. The publishers are able to set the price they want advertisers to pay and can optionally donate their earnings to charity.

Imagine if you had a product for your women and Kim Kardashian tweeted about the product to her 2.7 million followers? Ad.ly connects the demographic dots with your brand through celebrity Tweeters. Let’s be honest- Celebrities have made Twitter into the cool kids club. If you are not a fellow celeb, they won’t follow you back. Shame on the Celebs for missing out on the opportunity to rub elbows with their fans, listen and run with some invaluable ideas and apply them. But if they won’t take the time, or hire someone to harvest the ideas, then Ad.ly is a perfect way for them to line their pockets even more. The beautiful thing is it levels the playing fields  giving brands, large and small, equal footing to be tweeted to the masses. All the while taking into account demographics and #hastags! Brilliant! The cost is the same for me as it is for Coke to have Shaq retweet my message.

The bottom line is Celebs are making twitter a traditional push marketing tool-why not let your brand monetize on their short-sightedness? In the end it will drive the following business objectives:  Brand awareness, brand affinity (how cool would it be to have Shaq Tweeting about your brand), heightened market share, inevitable traffic and in some cases could be viral depending on how you set up the campaign. Read this article on proven methodologies of success using the Ad.ly social model.

As for being a publisher – I don’t care about the money I would get on a daily basis, but your brand might – especially if you have many followers and are struggling to monetize your presence.  Some food for thought! Which begs the question, is Ad.ly the future of Twitter?

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