Derek Showerman is the Director Of Digital marketing at EDR. Derek’s passion is strategy and execution of an action plan around the use of Social Media in relation to hardened business objectives such as SEO, Innovation, Business Intelligence, Market Research, Lead Generation, Brand Awareness, and Sales. His professional career began when he owned and ran a music website. He utilized “Web2.0″ tools before they were utilized in the business world, resulting in an average of 1MM unique visitors a month, and rated at 157,251 in the world at Alexa.com in 2004.
Derek has also worked for Shared Insights, Mzinga, and Authority Domains. His goal is to continue to use the knowledge he has gained to help customers and business constituents derive true value and benefits from their SEO and Social Media ventures.
Derek specializes in: Social Networking, Online Business Communities, Viral Marketing, Community Mapping & Monetization, Brand Loyalty,Thought Leadership, Lead Generation, Social Networking ROI, Online Marketing, Conference & Event Strategy Community integration.
Experience
Privately Held; Environmental Services industry
July 2010 – Present
Will post my current tasks soon.
Sole Proprietorship; Legal Services industry
November 2009 – July 2010
• Drove organic keyword search traffic up 67% on average, across all Sokolove Law brand websites.
• Ranked target keywords on page 1 of Google for all selected long term websites.
• Cultivated organic conversion to lead % growth to 28% for the fiscal year due to organic SEO optimizations.
• Designed and branded the YazTalk/Sokolove presence & received numerous awards for innovation within the law industry.
• Built an in-house white hat link building and content generation team.
• Redesigned the URL architecture and SEO optimized the SokoloveLaw.com corporate web presence.
• SEO optimized every outlier Sokolove website not on SokoloveLaw.com
• Created and executed lead forcast(s), including keyword search volume, for all brands centered on organic search with a clear ROI.
• Trained staff members on SEO , Social Media best practices and site manager tasks and responsibilities.
• Delivered a Social Media strategy with SEO as the foundation for the plan- resulting in 16% of total traffic coming from Social Media channels.
• 100% growth in indexing pages and in-links for all existing websites since November 2009.
• Responsible for the creation of Social Media strategies and training based on product need, budget, objectives and time-line.
• Maintained numerous vendor relationships for social media, design, content, SEO and analytics.
• Tracked analytics, keyword rankings and benchmarks in relation to company goals and objectives.
• Worked with business development on SEO and Social Media due diligence for prospectus acquisitions.
• Continue to be a Social Media & SEO “thought leader” within demographic targeted Social Media channels.
• Provided all market research and competitive research for the Digital Marketing. Made recommendations based on those findings.
Director Of Social Media & Senior Consultant at Authority Domains Inc.
Privately Held ; Marketing and Advertising industry
February 2009 – November 2009
• Map the use of Social Networking to the business objectives of Global 2000 Authority Domains customers
• Enabling a Social Media presence for Authority Domains around Social Media Consulting, SEO Optimization & Link Building.
• Design and execute launch strategy on three Social Media Consulting solutions, designed for Small, Mid-Level and Enterprise level businesses.
• Provide clients with community best practices related to content development, event programming, online facilitation, member outreach, and business objectives
• Responsible for the creation of Social Media workshops and training based on client need, budget and time-line
• Cultivate and drive new sales opportunities with new and existing Authority Domains customers
• Execute a clear business plan based on budget, client acquisition and marketing plan.
• Provide valuable content to the marketplace to drive interactions about the Authority Domains product lines.
• Continue to be a Social Media “thought leader”.
Community Consultant at mZinga
Privately Held ; 51-200 employees ; Computer Software industry
2007 – January 7th, 2009 (2 years)
• Map the use of Social Networking to the business objectives of Global 2000 Mzinga customers
• Manage community clients such as: TIAA-CREF, Disney, Martha Stewart, Bersin & Associates, DTCC, WebEx/Cisco, Ciena & QuickArrow, Lifescripts, totaling over $1M in revenue annually
• Design and execute launch strategy and ongoing client community initiatives
• Provide clients with community best practices related to content development, event programming, online facilitation, member outreach, and business objectives
• Responsible for growing existing social communities participation by over 35% on average
• Cultivate and drive new sales opportunities with new and existing Mzinga customers
• Share lessons learned in hosted communities with the Mzinga professional networks team
• Provide strategic consulting & assessment services for non-Mzinga customers around community recruitment, engagement and development
• Train new Mzinga employees on how to map social networking strategy
Senior Account Executive & Community Manager at Shared Insights
Privately Held ; 11-50 employees ; Information Technology and Services industry
2005 – 2007 (2 years)
• Achieved status as #1 sales executive in department generating nearly $2M in sales with existing and new accounts
• Managed many of our Fortune 500 relationships including Abbott Labs, Cisco Systems, Bank of America, JP Morgan Chase
• Responsible for building 500+ member social networking communities around job functions, topics of interest, and events
• Established future accounts while meeting current sales quotas
• Hand selected to participate on product definitions and packaging team
• Managed one of Shared Insights premier conference communities for Enterprise Architects
Account Executive at DCI
Privately Held ; 51-200 employees ; Information Technology and Services industry
November 1999 – April 2005 (5 years 6 months)
• Exceeded sales quota of $1.5 MM in revenue for six straight years
• Built new conferences alongside new business team responsible for making markets for buyers and sellers to interact
• Sold group and individual passes to conferences, seminars, and elearning courses
• Established a list of repeat IT conference customers while establishing new relationships as part of the hunter team
• Consulted on filling conference, community, and elearning short comings based on customer feedback
• Targeted and engaged new IT conference opportunities
Owner at Website
Music industry
1997 – 2005 (8 years)
• Owned a music website devoted to unbiased promotion of artists reviews, label promotions, and concert events.
• Averaged 1MM unique visitors a months and with significant positioning on Alexa.com in 2004
• Utilized “Web2.0” tools to drive organic interactions and facilitate website exposure.
• Directed content, marketing, editing, and public relations strategy and processes
• Developed Two compact discs as well as organized numerous benefit concerts for many of the hottest acts in rock-n-roll
Sales Representative at WXXK, WGXL, WTSL, WVRR
Broadcast Media industry
1997 – 1999 (2 years)
• Account Executive responsible for $250,000 first year revenue( Radio Advertising)
• Developed a marketing campaign for Loves Bedding that increased revenue 40%.
• Wrote and produced radio advertisements for the local Coke and Budweiser distributors.
Lyndon State College – Bachelors Degree in Communications, Radio, Journalism
1993 – 1997
Worked with the school on setting up an email system. They initially felt email would be a fad.
Activities and Societies: WWLR Music Director, Security Supervisor
Specialties
Social Networking, Online Business Communities, Viral Marketing, Community Mapping & Monetization, Brand Loyalty,Thought Leadership, Lead Generation, Social Networking ROI, Online Marketing, Conference & Event Strategy Community integration.
Interests:
I am interested in the emerging community marketplace. In talking with customer and peers I have come to my own conclusion that the future of business lies within social business communities. If businesses do not embrace this means to acquire customer knowledge and build a direct line to the consumer, they will not compete in their marketplace.
Groups and Affiliations
Past Community Consultant for: TIAA-CREF, Disney, Martha Stewart, Bersin & Associates, DTCC, WebEx, cMarket, TheGathering2.0, Catalyze (iRise), EDR, About.com, Lifescripts, Ciena, Quickarrow, John Deere, Meredith Publishing, FOX, FOXTEL, Yes Network.
Affiliations: LinkedIn, Facebook, We Are Smarter Than Me, Social Media Club of Boston, Boston Food Bank, Toys For Tots, Relay For Life
Thought Leadership: We Are Smarter Than Me Founding Community Team Member – 1st Business book written by communities using wiki technology – Named the #6 Best Business book of 2007 by Amazon.com
January 12th, 2009 at 9:29 pm
Uncle John, thanks for the kind words. Keep me in the know how I can help your Tennis dream become a reality. I am glad the book helped.
January 13th, 2009 at 9:25 pm
Good work behind the glass…..
July 31st, 2009 at 7:24 am
[...] Always has nice things to say, is very engaging talented and believe it or not knowledgeable. DerekShowerman Here is someone I definitely recommend. Smart, creative thinker and a witty writer. Needles to say [...]
June 4th, 2010 at 6:53 am
Good post, thanks
January 18th, 2011 at 7:30 am
I’m looking for a consultant to take my clients on Social Media training. Is this something that might interest you?
Regards,