I haven’t laughed this hard at Saturday Night Live in a very long time! Apparently I was not alone. SNL scored a 5.1 rating in adults 18-49. That cruises past every late night or PRIMETIME show aired last week except “American Idol.” Last week’s top ratings by comparison:
18-49 finals (repeats in gray; previous weeks in parentheses):
6.5 (6.7) (5.9) (6.8) (6.7) (6.7) (7.2) (6.8) (7.5) (8.5) (8.7) (7.0) (9.5) (7.8) (9.5) (9.9)(10.1)(—-) American Idol (Wed)
6.2 (6.9) (6.9) (7.1) (7.3) (7.7) (8.4) (8.1) (8.2) (8.6) (9.0)(9.2)(10.1) (9.0)(9.0)(10.1)(11.8)(—-) American Idol (Tue)
4.9 (5.2) (5.3) (5.6) (—-) (—–) (—-) (—-) (2.9) (—-) (—-) (—–) (—-) (—–) (—-) (—–) (—-) (1.3) Glee
4.6 (3.6) (4.1) (5.1) (2.2) (3.5) (5.2) (3.9) (5.9) (5.9) (3.3) (3.6) (6.0) (5.4) (4.0) (5.3) (5.7) (3.5) Big Bang Theory
4.1 (4.4) (4.8) (4.9) (5.1) (5.6) (6.4) (—-) (—–) (—-) (—-) (—–) (—-) (—-) (—-) (—-) (—–) (—-) Dancing With The Stars (Mon)
4.1 (4.1) (3.6) (3.8) (3.8) (3.5) (3.4) (—-) (3.6) (3.8) (3.7) (3.9) (4.5) (—–) (—-) (—-) (—-) (—-) Survivor
4.0 (1.8) (3.7) (3.9) (3.9) (4.1) (4.0) (3.9) (4.2) (4.1) (4.6) (4.5) (5.0) (5.5) (1.4) (—-) (—-) (—-) Lost
This is the highest rated SNL since 2008, just before Obama was elected President. So why was it a success and an important win for Social Media? Because if you listen to your customers and react to their requests, you and your business will win. After the Super Bowl people were stoked by Betty White’s appearance in a Snickers commercial. So much so, they started to petition SNL to have her appear as a host on Facebook, Twitter and other social channels. The results? Viewership ahead of the largest shows on television. The lesson learned? Brands should:
- Listen
- React
- Plan
- Execute
- Win!
Kudos to Lorne Michaels and the SNL staff for really letting a serendipitous and fun show play out for all of us including- Betty White herself. Her reaction at the end of the show was magic.
Here is my favorite clip of the night:
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May 10th, 2010 at 4:50 pm
I am so SO happy that they brought back Ana Gasteyer and Molly Shannon for the Delicious Dish skit. SO funny.
May 29th, 2010 at 2:18 pm
I really appreciate what you blog about here, very insightful and intelligent. One issue though, I’m running Firefox on Ubuntu and some of your layout pieces are a little wonky. I realize it’s not a common setup, but it is still something to watch out for. Just tossing you a heads up.
August 11th, 2010 at 12:41 am
I just wonder how Betty White can understand the social media success. It is quite strange for me