Many businesses are engaging social media feeling as though they can engage and not think about overlap and the brand as a whole. The Social Media strategy is simply another arm of the brands whole. Please see the item I came across and tweaked below:
Moral of the story, when engaging socially think about:
- End user value (unique content and value proposition)
- Offers and content to keep the user engaged and tinking about your product
- Pricing and long term value of the product/service (how will your continue to engage your customer after the point of transaction)
- Constituents – How your brand engagement affects your business partners
There is more to being a social company then just engaging, there is a cause and effect with other facets of your business and business drivers. If I have left any blanks, please feel free to fill them in with comments.
Share This Post
WOW! This is incredible. Thank you! This really helped get my head around the internal overlap. Social media really is not independent but part of the whole marketing company.