Many businesses are engaging social media feeling as though they can engage and not think about overlap and the brand as a whole. The Social Media strategy is simply another arm of the brands whole. Please see the item I came across and tweaked below:
Moral of the story, when engaging socially think about:
- End user value (unique content and value proposition)
- Offers and content to keep the user engaged and tinking about your product
- Pricing and long term value of the product/service (how will your continue to engage your customer after the point of transaction)
- Constituents – How your brand engagement affects your business partners
There is more to being a social company then just engaging, there is a cause and effect with other facets of your business and business drivers. If I have left any blanks, please feel free to fill them in with comments.
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January 11th, 2010 at 1:21 pm
WOW! This is incredible. Thank you! This really helped get my head around the internal overlap. Social media really is not independent but part of the whole marketing company.