Comments on: OPINION: Social Media Should Not Replace Traditional Marketing http://derekshowerman.com/2009/10/23/opinion-social-media-should-not-replace-traditional-marketing/ Social Media Best Practices, Analytics & Opinions Tue, 25 Oct 2011 05:02:20 +0000 hourly 1 http://wordpress.com/ By: Mike Templeton http://derekshowerman.com/2009/10/23/opinion-social-media-should-not-replace-traditional-marketing/#comment-1119 Mon, 02 Nov 2009 16:55:05 +0000 http://derekshowerman.com/?p=1128#comment-1119 @Terry: You and Derek are both absolutely right. The biggest mistake marketers could make is to throw away what they’ve been doing for all these years. That’s not to say that some things don’t need to change, but the takeaway here is that social media and traditional marketing can work together.

What better way to promote your interactions in social media than with those “old” marketing methods (email, post cards, direct mail, advertisements) that have built up such a large audience for your business?

]]> By: Terry Sagedy http://derekshowerman.com/2009/10/23/opinion-social-media-should-not-replace-traditional-marketing/#comment-1061 Fri, 23 Oct 2009 15:37:42 +0000 http://derekshowerman.com/?p=1128#comment-1061 Hear, hear! I am in total agreement with you on this point. We can’t just through 100+ years of marketing prowess down the drain and call it a day. There’s too much riding on it. As much as I am a proponent of social media marketing, I do hold that a balance between traditional and new technologies is vital in the near future.

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