We recently conducted a poll asking if companies have a Twitter strategy? 156 votes later, here is the results.
If you look at the numbers closely you will find that a little more then 67% of the voters either tweet without a reason, don’t tweet at all, or see no reason to in the near future. Yikes! With that being said, if you have a brand- you should be tweeting. Here is why.
1) Courtesy Penn State Facebook , Penn State found:
Twitter Connects People to Brands, Companies, Products, Services
- 20% of the 500,000 tweets “contain requests for product information or responses to the requests” about companies and their products and service
- “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services”
- “Tweets are about as close as one can get to the customer point of purchase for products and services.”
- “. . . people were using tweets to connect with the products”
- Many of the brand comments were positive and not negative as many companies initially anticipated
2) Brand Research- Real Time – Reports are showing that smart shoppers are researching positive and negative sentiment for brands ranging from professional to retail within Twitter. Your brand needs to be answering to the negative sentiment, especially if it is customer service related. I have case studies that back this point and can share.
3) Build Trust-If you are transparent, engaging, and rolling up your sleeves to interact with your customers and prospects- you will garner respect and ultimately trust. It is been proven over and over. Transparency and engagement builds brand awareness and trust. Yep- I have case studies!
So to the little over 100 folks who entered our poll and are not currently engaging Twitter effectively, please keep these 3 points in mind and reconsider utilizing Twitter with a strategy in mind. I am happy to help you set that strategy up based on resources and business objectives.
NOTE: My apologies for the spelling mistakes in this post yesterday. I wrote this while waiting for my car repairs at the dealer and was tardy in spell check. To er is human!