I would be remiss if I did not post this:
Credit to Don Schultz & Aaron Strout – @aaronstrout
For those of you who have joined me in the ROI conversations and are doing some internal selling-this quote is a huge help. Thank to Don for the quote and to Aaron for sharing!
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Happy to have passed on some value. Don is a smart guy and definitely worth hearing/reading if you get a chance. His info is here (yup, he’s got a wikipedia page) – http://en.wikipedia.org/wiki/Don_E._Schultz