Comments on: Social Media Is Not Your Grandfathers ROI! What About ROE, ROC, ROS, ROA? http://derekshowerman.com/2009/07/17/social-media-is-not-your-grandfathers-roi-what-about-roe-roc-ros-roa/ Social Media Best Practices, Analytics & Opinions Wed, 28 Jul 2010 20:44:40 +0000 hourly 1 http://wordpress.com/ By: Melissa Albano http://derekshowerman.com/2009/07/17/social-media-is-not-your-grandfathers-roi-what-about-roe-roc-ros-roa/#comment-572 Melissa Albano Mon, 27 Jul 2009 18:02:50 +0000 http://derekshowerman.com/?p=825#comment-572 Thanks for the great blog post. We are regularly encountering conversations with clients on the trackability of social marketing, and the potential return-on-investment. While it is easy to see the benefits of a strong social marketing campaign over the long-term, most businesses (especially in this economy) are extremely concerned with the short-term and immediate revenue stream. The information you've presented certainly helps to support that conversation. I bookmarked you as well. Thanks, Melissa Thanks for the great blog post. We are regularly encountering conversations with clients on the trackability of social marketing, and the potential return-on-investment. While it is easy to see the benefits of a strong social marketing campaign over the long-term, most businesses (especially in this economy) are extremely concerned with the short-term and immediate revenue stream. The information you’ve presented certainly helps to support that conversation.

I bookmarked you as well.

Thanks, Melissa

]]> By: Stacy Lukas (@damnredhead) http://derekshowerman.com/2009/07/17/social-media-is-not-your-grandfathers-roi-what-about-roe-roc-ros-roa/#comment-553 Stacy Lukas (@damnredhead) Fri, 24 Jul 2009 14:43:57 +0000 http://derekshowerman.com/?p=825#comment-553 Thanks for posting this, I bookmarked it in delicious as a good reference. I just had a(nother) client who wanted to know what the ROI was going to be before he even knew what he needed and wasn't willing to put any effort into anything, yet was practically demanding numbers. These people make me want to pull my hair out. Thanks for posting this, I bookmarked it in delicious as a good reference.

I just had a(nother) client who wanted to know what the ROI was going to be before he even knew what he needed and wasn’t willing to put any effort into anything, yet was practically demanding numbers. These people make me want to pull my hair out.

]]> By: Mark Wallace http://derekshowerman.com/2009/07/17/social-media-is-not-your-grandfathers-roi-what-about-roe-roc-ros-roa/#comment-546 Mark Wallace Mon, 20 Jul 2009 21:44:39 +0000 http://derekshowerman.com/?p=825#comment-546 Hey Derek - thanks for posting this. Many companies are trying to figure out how to quantify ROI. I was asked to jump into a thread on MarketingProfs shortly after the session that turned into a great discussion about how to measure social media ROI. In no way, is the discussion around Social Media ROI done. There are many different, and valid, positions on this. The one thing I would like to warn Ryan about, as well as others, is that most boards and CEO suites, still look for traditional ROI and metrics stats. Therefore, do not discount their importance and remember to report your social media success and failures often. Hey Derek – thanks for posting this. Many companies are trying to figure out how to quantify ROI. I was asked to jump into a thread on MarketingProfs shortly after the session that turned into a great discussion about how to measure social media ROI. In no way, is the discussion around Social Media ROI done. There are many different, and valid, positions on this.

The one thing I would like to warn Ryan about, as well as others, is that most boards and CEO suites, still look for traditional ROI and metrics stats. Therefore, do not discount their importance and remember to report your social media success and failures often.

]]> By: Ryan http://derekshowerman.com/2009/07/17/social-media-is-not-your-grandfathers-roi-what-about-roe-roc-ros-roa/#comment-545 Ryan Mon, 20 Jul 2009 21:01:06 +0000 http://derekshowerman.com/?p=825#comment-545 Wow- goldmine! My company is struggling with how to see ROI. But we have great deal of usage data. Also, mucho positive sentiment! This is exactly what I need. Case of square peg into round hole! We were being really stupid and trying to be the old ROI. Way too trigger happy on that, instead of looking at ROI in a different manner! Thank you for this blog, it made my day! Wow- goldmine! My company is struggling with how to see ROI. But we have great deal of usage data. Also, mucho positive sentiment! This is exactly what I need. Case of square peg into round hole! We were being really stupid and trying to be the old ROI. Way too trigger happy on that, instead of looking at ROI in a different manner! Thank you for this blog, it made my day!

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