Comments on: We Are Each A Brand – Twitter Best Practices For Anyone!

By: Footprints (05.07.09) | Chris Deary

Footprints (05.07.09) | Chris Deary — Sun, 05 Jul 2009 22:03:23 +0000

[...] We Are Each A Brand – Twitter Best Practices For Anyone! [...]

By: Michael Flint

Michael Flint — Wed, 01 Jul 2009 17:12:21 +0000

I’d like to add the importance of search with social media. We get a lot of traffic to our web site through twitter. You should know what your targeted search keyphrases are, and try to include them in your tweets when you can. Not only will that help you be found by the right audience on Twitter, but Google will see your tweets as well.

By: @pbrannigan

@pbrannigan — Wed, 24 Jun 2009 14:37:23 +0000

side comment .. I tried to go lock down my complete name and Twitter limits you to 16 character names.

By: Derek Showerman

Derek Showerman — Wed, 24 Jun 2009 13:56:23 +0000

Pauline,

I dont worry about the RT value of a full name. Attaching your brand to your company outweighs it. 140 is enough space to get any point across. RT’s can be trimmed…I do it all the time. Thx for commenting.

By: @pbrannigan

@pbrannigan — Wed, 24 Jun 2009 13:46:22 +0000

Derek, While I completely agree with you in theory. This follows the same trend of the original email addresses and people wanting to be in disguise. Remember the email addresses of
pinkbunnyslippers@aol.com? However, the twitter handle in a RT or mention is included in the 140 characters. Do you limit the RT or diminish your message by having the full name if it is long?

Mine would go from 10 to 17 characters. I would happily move to my full name if there was some sort of grace character to the four characters at least needed to do “RT @”

Perhaps the solution is to grab the full name and sit on it until this is solved and to be able to direct people to the more common handle?

Your point is well taken. I have struggled to find people to follow with Twitter’s search engine. Great post as it especially relates to brand and the mix of business vs. personal. One sports figure that does an amazing job at this is a personal hero, @lancearmstrong. He follows your rules!

By: Lee

Lee — Tue, 23 Jun 2009 23:01:13 +0000

Great thoughts. We’ve been working on developing our “corporate philosophy” for how and why to use Twitter. I’ve been making the same point to others that you need a plan, and it must be an extension of your brand. Great job and great post.

By: April

April — Tue, 23 Jun 2009 22:13:03 +0000

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I’ll be subscribing to your blog and I hope you post again soon!