VIDEO: Every Brand Is A Viral Marketing Candidate

Happy Saturday!

I was introduced to this viral marketing idea this morning and it got me thinking about how every brand is sitting on a viral marketing opportunity. All it takes is a bit of planning and execution.

Exhibit: A dance group of 200 did a rendition of Rodgers and Hammerstein (The Sound of Music) “Do Re Mi”, in the Central Station of Antwerp.


The Results:
4,590,930 views
7921 ratings averaging 5 stars
4,707 overwhelmingly positive comments

Think about the amount of opportunities that dance group received after pulling off this stunt. Your home work for this weekend is for you to think about how your brand can use a viral campaign for exposure, because beleive it…………..your brand is a candidate for a viral marketing campaign! If it can work for a dance group-it can work for anyone!


This entry was posted on Saturday, June 6th, 2009 at 4:44 pm and is filed under 1. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “VIDEO: Every Brand Is A Viral Marketing Candidate”

  1. Jeff says:
    June 24, 2009 at 11:36 am

    Thanks for the article. I would like to pursue a viral
    campaign as we have put together a pretty exciting program

    Reply
  2. viral marketing examples says:
    June 4, 2010 at 6:20 am

    Viral Marketing is really pretty easy and your guidelines will surely help any Imer. Definitely bookmarked!

    Reply

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