Happy Saturday!
I was introduced to this viral marketing idea this morning and it got me thinking about how every brand is sitting on a viral marketing opportunity. All it takes is a bit of planning and execution.
Exhibit: A dance group of 200 did a rendition of Rodgers and Hammerstein (The Sound of Music) “Do Re Mi”, in the Central Station of Antwerp.
The Results:
4,590,930 views
7921 ratings averaging 5 stars
4,707 overwhelmingly positive comments
Think about the amount of opportunities that dance group received after pulling off this stunt. Your home work for this weekend is for you to think about how your brand can use a viral campaign for exposure, because beleive it…………..your brand is a candidate for a viral marketing campaign! If it can work for a dance group-it can work for anyone!
June 24th, 2009 at 11:36 am
Thanks for the article. I would like to pursue a viral
campaign as we have put together a pretty exciting program
June 4th, 2010 at 6:20 am
Viral Marketing is really pretty easy and your guidelines will surely help any Imer. Definitely bookmarked!