The interviews in District 9 screams “viral marketing“. They could have released interviews sporadically on Youtube, Hulu and Flickr with the keywords “aliens” and “real“. I have no doubt posting these snipit interviews from the trailer would have had the same effect that The Blair Witch Project had in 1999. It is a shame they didn’t use the brilliantly shot interviews to create a short, but effective buzz prior to the release of the full trailer.
This is especially true cosidering the District 9 website tries to create the image that District 9 is a real place. I think they missed a huge opportunity. Agree of disagree?
May 9, 2009
District 9 Missed A Perfect Viral Marketing Opportunity
4 Responses to “District 9 Missed A Perfect Viral Marketing Opportunity”
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May 9th, 2009 at 5:26 pm
[...] derekshowerman created an interesting post today on District 9 Missed A Perfect Viral Marketing Opportunity « Social …Here’s a short outlineThey could have released interviews sporadically on Youtube, Hulu and Flickr with the keywords “aliens” and “real“. I have no doubt posting these snipit interviews from the trailer would have had the same effect that The Blair Witch … [...]
May 12th, 2009 at 10:12 pm
Most definitely. And now it may be too late since the trailer will get out and ruin the opportunity. I really liked the work that was done for Know Your C. That was really well done… I waited for any knew clues as to what that was… D-9 may still have a chance, but they should have started a year ago.
May 13th, 2009 at 11:44 am
YES! Having a past in the media marketing I think you hit the nail on the head! There is NO reason why they couldnt have used the footage to create a fun little campaign, especially on the heels of the ooverblown swine flu terror. So silly……….they missed the boat man. Great point and fabulous blog. Keep doing that you are doing.
November 6th, 2009 at 1:24 pm
Thought you might be interested in this: http://jkfowler.com/2009/08/19/district-9-racism-in-may-should-have-sent-it-in/