Comments on: Does Social Media Have Any Real Value? Yep! Sure Does! http://derekshowerman.com/2009/01/24/does-social-media-have-any-real-value-umm-yeah/ Social Media Best Practices, Analytics & Opinions Tue, 25 Oct 2011 05:02:20 +0000 hourly 1 http://wordpress.com/ By: Brian http://derekshowerman.com/2009/01/24/does-social-media-have-any-real-value-umm-yeah/#comment-37 Wed, 28 Jan 2009 20:42:42 +0000 http://derekshowerman.com/?p=171#comment-37 Right on, Derek

>> What actually gets the product
>> noticed, though, is old fashioned
>> advertising, word of mouth, and
>> favorable reviews…”

> Inaccurate is how I would refer to the statement above.
> …John Brandon has it backwards

Precisely backwards.
social media IS advertising
social media IS word of mouth
social media IS reviews (good and bad and HONEST!)

]]> By: Shannon Paul http://derekshowerman.com/2009/01/24/does-social-media-have-any-real-value-umm-yeah/#comment-33 Sat, 24 Jan 2009 20:40:40 +0000 http://derekshowerman.com/?p=171#comment-33 I agree, John Brandon definitely missed the point. Whether Obama would have been elected without the use of social media is moot. The fact that Obama engaged in social media proved that his campaign was willing to stand behind its own message of transparency and authenticity. It was a way of putting skin in the game that showed voters the campaign was more than a collection of sound bytes, but a sincere and open effort to be engaged with ordinary citizens.

I also find it interesting that there is no mention of the campaign’s use of social media in crisis communication with a microsite dedicated to addressing the myths and negative attacks. That effort not only helped to combat the attacks along the social web, but also received a great deal of mainstream media coverage.

It just boggles my mind that some people are so resistant to change that they can take poo poo even the most successful social media strategies.

Great response to this article, Derek. Thanks!

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